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    Exam 3: Measurement in Marketing Research
  5. Question
    A Rating Scale Without a "No Opinion" or "Don't Know
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A Rating Scale Without a "No Opinion" or "Don't Know

Question 46

Question 46

Multiple Choice

A rating scale without a "no opinion" or "don't know" category is an example of what kind of scale?


A) balanced
B) unbalanced
C) noncomparative
D) forced
E) nominal

Correct Answer:

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