Multiple Choice
One of the most common methods of assessing opinions and attitudes involves an "agree-disagree" scale,with 5 to 7 points,to statements such as "This appliance would make an attractive addition my kitchen." This method of assessing a person's opinion results in a(n) _______________ variable.
A) nominally scaled
B) ordinally scaled
C) interval scaled
D) ratio scaled
Correct Answer:
Verified
Correct Answer:
Verified
Q38: In the measurement process,the _ consists of
Q39: A dummy variable is an ordinally scaled
Q40: In conducting international marketing research,evidence suggests that
Q41: The mean is an appropriate descriptive statistic
Q42: The construct of attitude,because it exists in
Q44: The most common tool of attitude measurement
Q45: Suppose three brands are rated on an
Q46: A rating scale without a "no opinion"
Q47: _ involves the ability to use a
Q48: The _ scale is a unipolar scale,typically