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    Business
  3. Study Set
    Modern Marketing
  4. Exam
    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    The Overall Goal of Conjoint Analysis Is to Measure the "Part
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The Overall Goal of Conjoint Analysis Is to Measure the "Part

Question 3

Question 3

True/False

The overall goal of conjoint analysis is to measure the "part worths" or "importance utilities" using information provided by respondents,such as rankings,ratings,or choices.

Correct Answer:

verifed

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