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  3. Study Set
    Modern Marketing
  4. Exam
    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    Fully Metric MDS Methods Require Interval- or Ratio-Scaled Input Measures
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Fully Metric MDS Methods Require Interval- or Ratio-Scaled Input Measures

Question 8

Question 8

True/False

Fully metric MDS methods require interval- or ratio-scaled input measures and generate a set of relationships among objects that is also interval or ratio.

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