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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    Until _______________ Models Were Developed,no Statistical Methods Rigorously Measured Part
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Until _______________ Models Were Developed,no Statistical Methods Rigorously Measured Part

Question 6

Question 6

Multiple Choice

Until _______________ models were developed,no statistical methods rigorously measured part worths based on choice data.This made choice-based conjunct possible.


A) McFadden
B) discrete choice
C) Heckman
D) continuous choice

Correct Answer:

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