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    Exam 11: Multivariate Methods of Marketing Reseach Ii: Conjoint Analysis and Multidimensional Scaling
  5. Question
    An Orthogonal Conjunct Design Means That What Is Observed for One
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An Orthogonal Conjunct Design Means That What Is Observed for One

Question 62

Question 62

True/False

An orthogonal conjunct design means that what is observed for one variable is unrelated to what is observed for any of the others.

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