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    Marketing Management
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    A Marketing Manager Using the Database Called PRIZM Is Interested
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A Marketing Manager Using the Database Called PRIZM Is Interested

Question 49

Question 49

Multiple Choice

A marketing manager using the database called PRIZM is interested in ________ segmentation.


A) geographic
B) psychographic
C) geodemographic
D) occupational
E) educational

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