While Developing a Segmentation Approach, Walter, the Brand Manager of a Soft

Multiple Choice

While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that the market ________.

A) has a large enough television audience to be worth considering
B) is reachable
C) can provide a positive return on investment
D) has many customers in it
E) is homogeneous