Multiple Choice
Demographic segmentation is one of the most popular segmentation approaches because ________.
A) it takes into account the climate of different regions.
B) the needs and wants of customers remain constant based on demographic differences
C) it uses easily identifiable characteristics of human populations such as lifestyle
D) it is relatively easy to measure the variables used in this approach to segmentation
E) the demand for all kinds of products is determined by where a person lives
Correct Answer:
Verified
Correct Answer:
Verified
Q2: One of the most straightforward and popular
Q3: Strategic fit means there is a good
Q4: Concentrated target marketing is often used by
Q5: An approach to segmenting consumer markets is
Q6: The local sandwich shop has always sold
Q7: When a company tries to constantly develop
Q8: Organizations communicate one or more sources of
Q9: One of the basic principles behind segmentation
Q10: Which of the following statements is TRUE
Q11: _ segmentation recognizes that there may be