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    Exam 8: Product Strategy and New Product Development
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    In the Maturity Phase of the Product Life Cycle, the Targeted
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In the Maturity Phase of the Product Life Cycle, the Targeted

Question 27

Question 27

Multiple Choice

In the maturity phase of the product life cycle, the targeted consumers are ________.


A) laggards
B) majority adopters
C) late adopters
D) innovators
E) early adopters

Correct Answer:

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