When a Competitor Used Its Logo in a Disparaging Way

Multiple Choice

When a competitor used its logo in a disparaging way in an advertisement, Max Corp. sued. It won the suit on the basis that the competitor violated its trademark. Which company brand role does this scenario exemplify?

A) providing competitors with a benchmark against which to compete
B) offering an effective and efficient methodology for categorizing products
C) offering legal protection for a product
D) helping reassure the customer in the purchase decision
E) educating the customer about a product