Z Brand Is the Market Leader in Small Appliances

Multiple Choice

Z brand is the market leader in small appliances. Its brand is also the strongest in the category and customers identify with the brand. Because of the strength of its brand, other competitors are finding it difficult to successfully enter the marketplace. Which of the following benefits of brand equity for brand sponsors does this exemplify?

A) generalized warranty
B) brand image
C) brand connections
D) perceived bonuses
E) brand awareness