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A(n) ________ Is Defined by the American Marketing Association as "A

Question 22

Multiple Choice

A(n) ________ is defined by the American Marketing Association as "a name, term, design, symbol, or any other feature that identifies one seller's goods or services as distinct from those of other sellers."


A) identity
B) profile
C) trait
D) brand
E) product

Correct Answer:

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