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Costco and Visa Joined Together to Offer a Costco-Visa Card

Question 26

Multiple Choice

Costco and Visa joined together to offer a Costco-Visa card that allows users to get rebates on their purchases at Costco while expanding the reach of Visa to Costco members. This is an example of ________.


A) family branding
B) store branding
C) stand-alone branding
D) cobranding
E) licensing

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