The Owners of NK Medical Equipment Have Been Developing the Brand

Multiple Choice

The owners of NK Medical Equipment have been developing the brand equity of their MRI and CAT scan equipment. Now, on the mention of NK's machines, radiologists and hospital purchasing agents usually say that they have heard of NK's offerings and are interested in learning more about them. This response signals a familiarity and potential commitment to the brand. In this case, which dimension of brand equity has been achieved by NKMedical Equipment?

A) brand assets
B) brand association
C) brand awareness
D) brand loyalty
E) perceived quality