Since Maytag's Appliances Have Earned a Reputation as Being Reliable

Multiple Choice

Since Maytag's appliances have earned a reputation as being reliable and durable, John decided to buy a new Maytag washing machine, and was willing to buy it despite the fact that it was more expensive than other brands. Which dimension of brand equity does this example illustrate?

A) brand assets
B) brand association
C) brand awareness
D) specific warranty
E) perceived quality