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Paedro's Pasta Has Developed a Strong Brand Name in the Dry

Question 12

Multiple Choice

Paedro's Pasta has developed a strong brand name in the dry pasta marketplace based on its texture and taste. Through its strong brand, Paedro's Pasta was able to introduce a successful line of sauces under the same brand name. Which of the following dimensions of brand equity does this example illustrate?


A) perceived quality
B) brand strategy
C) brand connections
D) perceived bonuses
E) brand loyalty

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