When Customers See the Logo of McDougal's Restaurant, They Think

Multiple Choice

When customers see the logo of McDougal's restaurant, they think of food served quickly in a clean, family-friendly environment. Which customer brand role does this exemplify?

A) providing competitors with a benchmark against which to compete
B) helping reassure the customer in the purchase decision
C) conveying information about a product
D) offering an effective and efficient methodology for categorizing products
E) offering legal protection for the product through a trademark