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  3. Study Set
    Marketing Management
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    Exam 9: Build the Brand
  5. Question
    With Brand ________, Customers Develop a Number of Emotional, Performance
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With Brand ________, Customers Develop a Number of Emotional, Performance

Question 7

Question 7

Multiple Choice

With brand ________, customers develop a number of emotional, performance, and psychological connections with a brand.


A) validity
B) link
C) association
D) identity
E) awareness

Correct Answer:

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