If a Firm Is Considered Customer-Centric, It Implies That the Company

Multiple Choice

If a firm is considered customer-centric, it implies that the company ________.

A) does marketing research on all market segments and creates ads that focus on individual market segments
B) develops products and services that sell well in both large and small markets including some international markets
C) gives more importance to customers in everything that takes place both inside and outside the firm
D) places employees and customers at the top of the organizational chart
E) treats employees as customers and develops systems and benefits that satisfy their needs