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Yenny Received a Large Group of Referrals from a Satisfied

Question 39

Multiple Choice

Yenny received a large group of referrals from a satisfied customer last week. She is now researching the list to ensure the referrals work in a relevant industry and would be authorized to make purchasing decisions on behalf of their respective employers. Which of the following tasks in the personal selling process does this best represent?


A) cold-calling
B) approaching
C) handling objectives
D) prospecting
E) qualifying

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