Multiple Choice
At a recent summer festival, Adventure Motors set up a product booth displaying three of its most popular off-road vehicles. Potential customers could enter to win one of the vehicles by filling out a comment card with basic customer information including an e-mail address. Adventure Motors can now use this information to set up a customer database to e-mail customers product information and sales promotions. What type of online marketing media does this represent?
A) paid
B) owned
C) earned
D) solicited
E) traditional
Correct Answer:

Verified
Correct Answer:
Verified
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