Setting a Goal Is the First Step in Creating a Social

Multiple Choice

Setting a goal is the first step in creating a social media marketing campaign. During this step, marketers must choose the right strategy by

A) defining which of the four Ps of the marketing mix to focus on.
B) prioritizing marketing efforts on the product element of the marketing mix.
C) treating each element of the marketing mix equally throughout the campaign.
D) analyzing the price element of the marketing mix and its impact on the campaign.
E) considering which marketing mix element will be the least costly to develop.