Multiple Choice
Although they are both paid digital marketing tools, paid ________ is advertising that takes the form of a sponsored result of a web search, whereas paid ________ takes the form of a banner ad or YouTube video ad.
A) search; display advertising
B) search; stories
C) display advertising; stories
D) sponsorship; display advertising
E) search; sponsorship
Correct Answer:

Verified
Correct Answer:
Verified
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