What Is a Good Rule of Thumb When Setting a Social

Multiple Choice

What is a good rule of thumb when setting a social media objective?

A) It should be aligned with the message you want to deliver to customers.
B) It should focus on the end result and not on the content.
C) It should be company-focused, not customer-focused.
D) It should consist of many messages, delivered by various methods.
E) It should be solely based on cost-effectiveness.