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In the Second Step of the 7-Step Marketing Analytics Process

Question 1

Multiple Choice

In the second step of the 7-step marketing analytics process, a marketing analyst should


A) identify where the data is stored.
B) question whether the problem the business is presenting is, in fact, the correct problem.
C) identify the target and predictor variables.
D) select the method to use based on the target variable and problem.

Correct Answer:

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