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  3. Study Set
    Essentials of Marketing Analytics
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    Exam 12: Web Analytics
  5. Question
    A/B Testing (Also Known as Split Testing) Enables Marketers to Experiment
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A/B Testing (Also Known as Split Testing) Enables Marketers to Experiment

Question 26

Question 26

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A/B testing (also known as split testing) enables marketers to experiment with various digital options to identify which ones are likely to be the most effective.

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