Question 1

Explain how A/B testing works and include examples.

Accepted Answer

The answer of Explain how A/B testing works and include...

Question 2

People between the ages of 55 and 64 are most likely to use the social path to purchase a product or a service.

Accepted Answer

A) True 
 B)False

Question 3

Describe and explain the conversion analysis measures and their value to marketers.

Accepted Answer

The answer of Describe and explain the conversion analysis measures...

Question 4

What is the social path to purchase and how can marketers use it to increase sales?

Accepted Answer

The answer of What is the social path to purchase...

Question 5

Which of the following is an example of owned digital media?

Accepted Answer

A)  a pop-up advertisement for an apparel store sale 
B)  the corporate website of Subway sandwiches 
C)  a flyer featuring Dunkin' Donuts' deal of the day 
D)  a buyer's Instagram story about the latest iPhone model

Question 6

A/B testing (also known as split testing) enables marketers to experiment with various digital options to identify which ones are likely to be the most effective.

Accepted Answer

A) True 
 B)False

Question 7

Paid digital media advertisements often appear at the top of the page of an internet search, when scrolling through a social media platform.

Accepted Answer

A) True 
 B)False

Question 8

The term "organic channel" used by Google Analytics means that a user has landed on a webpage through _________.

Accepted Answer

A)  unpaid search results on search engines such Google, Yahoo, Bing, or Baidu. 
B)  a social media page link on Twitter, LinkedIn, or Facebook. 
C)  a banner ad on another site, such as a news or blog page. 
D)  a paid search campaign, such as Google Ads.

Question 9

The behavior analysis measure of ________ refers to the rate of visitors returning to a website within a certain time frame.

Accepted Answer

A)  site search 
B)  bounce rate 
C)  frequency of engagement 
D)  click-through rate

Question 10

What is multivariate testing and how does it help to enhance user engagement with a website?

Accepted Answer

The answer of What is multivariate testing and how does...

Question 11

Identify an acquisition analysis measure from the following list that is a digital marketing analytics measure.

Accepted Answer

A)  visitor 
B)  campaigns 
C)  user demographics 
D)  geography

Question 12

Marketers can control the negative sentiment in earned digital media through advertising.

Accepted Answer

A) True 
 B)False

Question 13

Company-owned digital media is developed as a source of information that is about a company's services and products.

Accepted Answer

A) True 
 B)False

Question 14

Which age group of customers is most likely to research products online via social networks?

Accepted Answer

A)  55 to 64 
B)  45 to 54 
C)  16 to 24 
D)  35 to 44

Exam 12: Web Analytics

Explain how A/B testing works and include examples.

People between the ages of 55 and 64 are most likely to use the social path to purchase a product or a service.

Describe and explain the conversion analysis measures and their value to marketers.

What is the social path to purchase and how can marketers use it to increase sales?

Which of the following is an example of owned digital media?

A/B testing (also known as split testing) enables marketers to experiment with various digital options to identify which ones are likely to be the most effective.

Paid digital media advertisements often appear at the top of the page of an internet search, when scrolling through a social media platform.

The term "organic channel" used by Google Analytics means that a user has landed on a webpage through _________.

The behavior analysis measure of ________ refers to the rate of visitors returning to a website within a certain time frame.

What is multivariate testing and how does it help to enhance user engagement with a website?

Identify an acquisition analysis measure from the following list that is a digital marketing analytics measure.

Marketers can control the negative sentiment in earned digital media through advertising.

Company-owned digital media is developed as a source of information that is about a company's services and products.

Which age group of customers is most likely to research products online via social networks?