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An RFM Model That Combines Any Two Dimensions, Including Recency-Frequency

Question 24

Multiple Choice

An RFM model that combines any two dimensions, including recency-frequency value, recency-monetary value, or frequency-monetary value, is always:


A) A goal programming model.
B) A linear programming model.
C) A non-linear programming model.
D) None of the above can be used to formulate such a model.

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