The Car Lot Is a Large Car Dealership

Multiple Choice

The Car Lot is a large car dealership. It could sell its cars for $500 and give customers a lifetime guarantee, but based on the marketing concept, why shouldn't it do this?

A) The company should strike a balance between achieving organizational objectives and satisfying customers.
B) Customers would likely suspect a trick and not purchase the company's cars.
C) Customers want to feel like they are buying high quality products, and pricing this low would make them question the value of the cars.
D) If cars were priced this low, everyone would buy them, and customers don't want to buy the same products that everyone else has.
E) This pricing strategy benefits the company by guaranteeing more sales, but it doesn't benefit the customers.