The Golden Group Is a Group of Luxury Hotels That

Multiple Choice

The Golden Group is a group of luxury hotels that caters exclusively to high-end customers who form a small part of the market and are willing to pay for luxurious amenities. The hotel has incorporated all possible luxuries to satisfy these customers. The marketing approach employed by The Golden Group best exemplifies

A) niche marketing.
B) multisegment marketing.
C) mass marketing.
D) the total-marketing approach.
E) the contingency approach.