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A Skin Care Company Develops Face Creams for Different Generations

Question 29

Multiple Choice

A skin care company develops face creams for different generations of customers-an acne treatment cream for adolescents and a wrinkle-reducing cream for older people. These face creams were developed on the basis of ________ segmentation.


A) psychographic
B) demographic
C) behavioristic
D) geographic
E) class

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