Josh Lives in a Small Town in New Hampshire, and He

Multiple Choice

Josh lives in a small town in New Hampshire, and he wants to open a new coffee shop in his town. He identifies that there are several corporate chain coffee shops in the area that offer the same options in all their locations. He believes that his community would rather support a local business than corporations and that the locals would prefer coffee drinks and pastries that appeal to their tastes, rather than generic offerings. Which element of a business proposal does this scenario best describe?

A) a brief marketing plan
B) a business description
C) an executive summary
D) a financial projection
E) a competitive analysis