Glen Has Worked in the Publishing Industry for Many Years

Multiple Choice

Glen has worked in the publishing industry for many years, and now, he wants to start his own independent trade publishing company. Which of the following describes something he would do when preparing his industry and market analysis?

A) He would describe the proposed form of organization and the rationalization of the form chosen.
B) He would create an exhaustive list of the primary and secondary competitors in the publishing industry.
C) He would develop a detailed rationale of the perceived differential advantage of his product offering in the publishing industry.
D) He would analyze the financial expenditures necessary to operate in the publishing industry.
E) He would identify the uncontrollable variables of the publishing industry.