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Which Scenario Best Describes the Competitive Analysis Part of the Final

Question 27

Multiple Choice

Which scenario best describes the competitive analysis part of the final written business plan?


A) Margot wants to start her own health foods company, so she develops a list of all the grocery stores, convenience stores, and health-related businesses in the area and determines what draws customers to each store.
B) Carolyn wants to start her own hair salon, so she must determine how she will differentiate her salon from others, promote her salon, and price her treatments and products to attract customers.
C) Malcolm wants to start his own auto mechanic shop, so he analyzes how many other mechanics have opened shops in the area to determine what his potential market size will be.
D) Steven wants to open a custom furniture store, so he must determine the proper location, facility type, leasing options, and supplier needed to successfully operate his business.
E) Melrose wants to open her own clothing store, but first, she must determine what will set her clothing apart and how she will most successfully promote her clothing to get customers into her store.

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