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You Are Watching Your Local Television Channel When an Advertisement

Question 21

Multiple Choice

You are watching your local television channel when an advertisement comes on concerning Christmas ornaments that were designed to commemorate the bicentennial of your city. The announcer states that only 200 of these Christmas ornaments will be sold, with only two ornaments per customer. Then, the phone number is flashed on the screen along with the price per ornament and which credit cards the company will accept. This commercial is utilizing which principle of compliance?


A) authority
B) reciprocation
C) social proof
D) scarcity

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