Which Is a Suggestion for Effective Strategic Planning

Multiple Choice

Which is a suggestion for effective strategic planning?

A) Small companies should conserve resources and concentrate on achieving short-term goals.
B) Engaging a staff employee in the strategic planning process can help facilitate workers to "buy-in" to the plan.
C) Strategic planning should be a "top-down" process.
D) Non-profits should not rely on outside consultants in the strategic planning process as these type of consultants seldom know enough about the agency's specific business or audience.
E) Marketing experts should be included in the strategic planning process, but public relations people should be kept out because of their bias toward the existing mission and vision goals of the company.