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Find Out the Customer Lifetime Value Using the Following Information

Question 15

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 12%.
Average Annual Sales = $119,025 (treat the average sales as annuity)
Average Profit Margin = 11%
Expected Lifetime in Years = 8


A) $14,283
B) $65,040
C) $119,025
D) $13,092
E) Do not have enough information to compute

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