Lafayette Landscaping Company Sells Mulch to Local Businesses and Residential

Multiple Choice

Lafayette Landscaping Company sells mulch to local businesses and residential customers. Lafayette has decided to begin calculating the expected lifetime profitability of each of their premier customers in order to design marketing promotions. Their top-three customers have the following characteristics:

-Based on the calculation of lifetime value in Questions 35, 36, and 37, which customer should be preferred?

A) Rubicon
B) Amherst
C) Symbiosis
D) All the three customers have identical lifetime value.
E) Do not have enough information to compute