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Find Out the Customer Lifetime Value Using the Following Information

Question 13

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 9%.
Average Annual Sales = $327,500 (treat the average sales as annuity)
Average Profit Margin = 21%
Expected Lifetime in Years = 22


A) $327,500
B) $649,403
C) $138,239
D) $68,775
E) Do not have enough information to compute

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