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Find Out the Customer Lifetime Value Using the Following Information

Question 49

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 4%.
Average Annual Sales = $6,700 (treat the average sales as annuity)
Average Profit Margin = 13%
Expected Lifetime in Years = 9


A) $6,476
B) $6,700
C) $1,375
D) $871
E) Do not have enough information to compute

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