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Find Out the Customer Lifetime Value Using the Following Information

Question 44

Multiple Choice

Find out the customer lifetime value using the following information and a discount rate of 11%.
Average Annual Sales = $168,075 (treat the average sales as annuity)
Average Profit Margin = 14%
Expected Lifetime in Years = 14


A) $164,287
B) $168,075
C) $110,968
D) $23,531
E) Do not have enough information to compute

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