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    Exam 6: Target Markets: Segmentation and Evaluation
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    Would a Person's Political Views Be an Effective Variable with Which
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Would a Person's Political Views Be an Effective Variable with Which

Question 153

Question 153

Essay

Would a person's political views be an effective variable with which to segment a market? Why or why not?

Correct Answer:

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Answered by ExamLex AI

It depends on the specific market and th...

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