A Disadvantage of the Concentrated Targeting Strategy Is That

Multiple Choice

A disadvantage of the concentrated targeting strategy is that

A) the firm's financial condition is tied to a single and specialized marketing mix.
B) large sales volumes cannot be generated.
C) production costs may be higher than with other strategies.
D) marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
E) marketing costs are often higher than for other strategies.