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    Marketing
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    Exam 15: Marketing Planning, Implementation and Evaluation
  5. Question
    A Specific, but High-Level Plan to Achieve Objectives That Reflect
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A Specific, but High-Level Plan to Achieve Objectives That Reflect

Question 19

Question 19

Multiple Choice

A specific, but high-level plan to achieve objectives that reflect the overall mission of the organisation is known as a(n) :


A) mission statement.
B) executive summary.
C) business unit strategy.
D) corporate strategy.

Correct Answer:

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