Multiple Choice
A plan that helps an organisation identify possible problems (and opportunities) and respond quickly and appropriately to them, is called a(n) :
A) emergent approach.
B) contingency plan.
C) emergency plan.
D) marketing plan.
Correct Answer:

Verified
Correct Answer:
Verified
Q13: A car dealership has one marketing team
Q14: The following are example of marketing objectives:<br>A)
Q15: The existence of so many competitive offerings
Q16: Functional areas such as human resources, accounts,
Q17: Which of the following statements is correct?<br>A)
Q19: A specific, but high-level plan to achieve
Q20: The processes and practices put in place
Q21: The Australian Marketing Institute states that a
Q22: Marketing should be regarded as:<br>A) a necessary
Q23: Which of the following would not be