Multiple Choice
The processes and practices put in place to identify, track and use customer information and preferences to provide superior customer service and sustain long-term relationships is known as:
A) customer relationship management.
B) customer retention.
C) marketing objectives.
D) the mission statement.
Correct Answer:
Verified
Correct Answer:
Verified
Q15: The existence of so many competitive offerings
Q16: Functional areas such as human resources, accounts,
Q17: Which of the following statements is correct?<br>A)
Q18: A plan that helps an organisation identify
Q19: A specific, but high-level plan to achieve
Q21: The Australian Marketing Institute states that a
Q22: Marketing should be regarded as:<br>A) a necessary
Q23: Which of the following would not be
Q24: A market comprised of a lot of
Q25: Which of the following is NOT one