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    Exam 15: Marketing Planning, Implementation and Evaluation
  5. Question
    The Degree to Which the Expectations of a Consumer Are
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The Degree to Which the Expectations of a Consumer Are

Question 28

Question 28

Multiple Choice

The degree to which the expectations of a consumer are fulfilled or surpassed by a product is known as:


A) customer lifetime value.
B) customer satisfaction.
C) purchase intention.
D) likeability.

Correct Answer:

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