Which of the Following Statements Regarding Marketing Metrics Is Correct

Multiple Choice

Which of the following statements regarding marketing metrics is correct?

A) Brand awareness measures the percentage of a total population that is aware of a product's advertising campaign.
B) 'Click through rates' measure user responses to online advertising.
C) Customer traffic measures the ease of access to a retail store.
D) Retention rate measures the proportion of customers who retain a potentially disposable product, such as plastic shopping bags.
E) None of the options listed.