Which of the Following Statements Regarding Marketing Metrics Is Incorrect

Multiple Choice

Which of the following statements regarding marketing metrics is incorrect?

A) Marketing metrics are measures used to evaluate marketing performance against marketing objectives.
B) Marketing metrics can be used to demonstrate the contribution that a marketing department makes to an organisation.
C) Marketing metrics can be used as the basis for refining a marketing strategy.
D) There is a standard set of marketing metrics that all marketers in any industry can use to adequately measure and communicate performance.
E) Marketing metrics should be applied fairly and objectively.